There is a glass cabinet in quite a lot of British homes. It contains the good china that never gets used, a candle that smells incredible but is too nice to burn, and at least one bottle of designer perfume that gets treated like a controlled substance. You bought it, or someone bought it for you, and now it lives there. Being admired. Not worn. Sprayed approximately twice a year on occasions significant enough to justify it. This is not what it was made for.

Scentspired exists because of that bottle. We love fragrance. We also find it quite hard to justify spending £150 on something you end up rationing like medicine. The designers themselves do not have this problem. They have enormous margins, celebrity campaigns, and a very nice shop on Bond Street. What they do not always have is an answer for the person who wants to smell extraordinary on a Wednesday afternoon without remortgaging to do it.

So we built one.

Scentspired creates luxury inspired perfumes. Each one is developed to capture the essence of a designer fragrance you already know, using high-quality fragrance oils that perform at the level you expect. Not something that smells roughly similar on the first spray and then disappears by lunch. Something you reach for because it works, lasts, and costs about £15.99. The idea being that you can actually wear it. Every day. Without keeping a tally.

We also believe that incredible scent should not be a privilege. It should be accessible to anyone who wants to feel something when they walk into a room, whatever their budget happens to be. That is the whole point of what we do.